Creative intelligence studio
Founder
AI strategy, prompt engineering and creative direction for brands entering the next era of digital culture.
- AI consulting
- Prompt engineering
- Automation & AI agents
- Creative direction
- Brand positioning
Jonathan Erik Zurbel a.k.a.
Splurt: Jonathan Erik Zurbel, Meme King & AI Hyper-Creative
Broadcasting from somewhere between meme theory & machine dreams.
LiveMeme KingMeme King, AI Alchemist, Hyper Creative, Prompting since day one, Animated on FXX, Released on Mad Decent, Half oracle, half guy in flip-flops
The receipts
Numbers thatdon’t lie.
Twenty years of internet, scored like a stadium. Every figure is sourced. Tap “Source” to check the receipts.
1B+
Global impressions
King Samson, the press-crowned biggest cat in NYC, went worldwide in 2016.
Source1,409
Days of prompt engineering
And counting. He’s been prompting since ChatGPT launched on Nov 30, 2022.
Live counter
Now building
The Splurtempire.
From meme theory to machine intelligence: a creative studio, a prompt platform, an original universe and a royal dynasty.
Tour the empirePromptOps platform
Owner & Creative Director · with Ryan Hertel
Never lose a great prompt again. One library for every AI, built for creators, teams and enterprise.
- Prompt library
- Prompt Studio
- Team workspaces
- Enterprise
nvoka.com Imagined by Z001.
Flagship original IP
Creator
Lore, art and music from Latent Space Labs. Snowblind. Guided by frequency.
- Worldbuilding
- AI art & video
- Music: “Yeti Pull Up”
Legacy project
Coming soonSamson's Legacy
The dynasty continues
King Samson’s kingdom lives on, 204K strong at @catstradamus. A dedicated home for the dynasty is on the way.
The Lab · AI, with taste
1,409 days promptingNo slop.
Since ChatGPT dropped on November 30, 2022, Splurt has pushed every consumer AI tool to its limits. Not to make more content, but to make content worth stopping for.
Rule 01
Taste over tools
Models change monthly. Taste compounds. The tool is never the idea.
Rule 02
Generate hundreds, keep one
Ruthless curation is the whole job. Most outputs die so one can live.
Rule 03
Story first
Every image belongs to a world: characters, lore and a reason to care.
Rule 04
Human finish
Direction, edit, grade and polish by hand. Nothing ships raw.
Rule 05
Brand-safe & original
Built for real brands: on-voice, on-model and unmistakably yours.
- AI graphic design
- AI video
- AI music
- Lore & worldbuilding
- Brand building
- AI consulting
Fresh work from the Lab is being loaded into this gallery.
Flagship IP · Latent Space Labs
Super Yeti Returns
Snowblind.
Guided by frequency.
Splurt’s original universe: lore, characters, AI-forged art and music, built in the open from Latent Space Labs. The yeti already wears his crown on @splurt.
CRYOGENNAYETi RiSE
SYR
Guided by frequency
Greatest hits
Collectthem all.
Two decades of internet folklore, printed as trading cards. Tap any card to flip it for the story.
Read the full lore#012012-2016
Social Media Director
Major Lazer
15K → 1M+
fans on his watch
#022015
Animated on FXX
Protect The Splurt
FXX
Major Lazer, the cartoon
#032014-2015
Meme → movement → Mad Decent single
#OMW2SYG
#18
Global iTunes Dance
#042012-2022
NYC’s biggest cat · forever
King Samson
1B+
global impressions
#052017-2022
20K → 1M+
Personal brand · Zimmerman Advertising
Jordan Zimmerman
20K → 1M+
Instagram followers
#062007-2012
5 yrs
Creative director / digital media
Peter Max Studio
5 yrs
with a pop-art legend
The wall
Brands. Labels.Newsrooms. Icons.
57
Brands, networks & icons, and counting
Clients, collaborators, labels and the newsrooms that couldn’t stop covering him. Tap any sticker for the story.
Brands & collabs
Music & culture
Press & TV